The other listing agent told me that they could list my house for less...why should I pay you more?
The question got me thinking...that was a fair question I received from a consumer facing many choices out there..why should they hire me to list their home at my price when there are hundreds at a lower price?
So I prepared this for her...
Dear Home Seller:
There is a difference when someone who wants to "LIST" a property or someone who wants to 'SELL" a property.
There is a difference between being a "customer" or being a "client"
There is a difference between being paid up front for your needs and not caring if you were successful or not..
or someone that will invest money, time, leadership and sacrifice to accomplish your goals and only then.....expect to be paid.
I don't list properties..
I sell them. .
I will protect my client's price
I will market their home
I will negotiate the best price for them
I will negotiate the best terms for them
My services are not on a vending machine...
My services are sold only after I perform, surpass and achieve my client's goals to the best of their expectations.
"My fees are not an expense...they are an investment for you"
I know agents that can put your home on the MLS for only $95
They are the ones that got their license and soon discovered that. .
they can't sell a property on talent..
So they did the best next thing..
They reduced their charges on proportion to the value they bring to you...
My advice is..
If you want to "LIST" it..go for the ninety five dollar one....
but, If you want to "SELL" it....my number is 301-246-0001