I want to Work For You. . 


Culture and Core Values

Recognizing that teamwork is needed inside my circle of leadership.
My core values are registered deep inside me towards hard work and continuing self improvement.
Putting passion for client service before profits ...while cultivating a fun and happy environment for all our team members. 
I advocate a personal religious life for my family, while respecting  other philosophies of life as well.
I truly love my wife and my kids. . my life is theirs to take. My most important sale ever was the day I asked and persuaded my beautiful wife to marry me.


The need of a common sense approach to leadership designed to build professionalism, individually and as a team. I'm a strategist that will analyze and help design better operations, enabling my clients the  best possible results when conducting a real estate transaction. I'm constantly engaged in the design, execution and tracking of the overall business plan to meet our client's  goals. Focusing on key relationships with clients and agents enhancing satisfaction, retention and performance. Using Best Practices concepts to increase professionalism, productivity and protection for all our clients

Notable Achievements

  • Drafted and negotiated over 1000's of sales and purchase contracts.
  • Trained and motivated real estate sales teams.
  • Strong rapport with customers, resulting in numerous and continuous referrals.
  • Former Owner/Trainer/Career Development: Keller Williams Home Towne Realty, 2006-2008 Frederick, MD/Positions Held: ALC, Chair Career Development, Head of the Education Committee.  Top Recruiter Agent status for an office that grew from 30 to 92 agents. As an Agent Trainer/Coach, my specialty is Lead Generation Business Planning, Real Estate Contract Law, Camp 4.4.3 (Trainer), Use of Professional RE Systems & Tools; Including Database Management, Top Producer 7i, Website Development, Microsoft Suite; Word, Excel, Publisher, Power Point, Access & Imaging Products. Leveraging Business (Hiring Talent), Lead Generation, Team Building/Millionaire Agent, Personality Profiling and the Application of Training Methods.
  • Real Estate Web Strategist. Brokers and Realtors seek my opinion and consent on the look of their websites… and I do understand their need for such an assessment to increase greater consumer care.
  • Authored of several eBooks with one notable ebook "Is a Short Sale An Option For You" Read over 115,000 times #1 Search On Google worldwide under "Short Sale Option"
  • 10 Closings in one single month! Our record in sales for the month of June 2011
  • Liberated dozens of homeowners from the grasps of a bad loan modification via a short sale.
  • As of July 2011 Fernando Herboso listed over 350 properties!
    Interview featured nationally by NPR Radio about our local economy and the effects of short sales for homeowners
    Invited to speak at FCAAR Frederick County Association of Realtors as a top blog marketer in Maryland 
    Marketing genius or crazy? You have a combination of both. . if you want to noticed. 
    Over half a million people viewed one of my most popular videos in youtube.com 

Professional Experience

Founded Maxus Realty Group and incorporated a office for our Virginia clients 
Herboso & Associates LLC Broker Owner of Herboso Realty Group
PrimeTime Realty Homes ~ Herboso & Associates  Founder and President
Herboso & Associates ~Key Realty Group LLC  #1 Team in CLOSED SHORT SALES for Montgomery and Frederick Counties in Maryland (July -2009)
Rated TOP-TEN Foreclosure-Real Estate Website in MD
Interviewed Twice with the Washington Examiner Newspaper as an expert for Short Sales and Foreclosures in MD.
Debut television interview appearance scheduled for August 2006 for local Hispanic Community Affairs CHANNEL 16 {Montgomery County Station}
Author of the eBOOK "Is A Short Sale An Option For Me?
Author of the eBOOK "AdiosLender.com
Author of the eBOOK " 10 Secrets To Loan Modifications"
Author of the eBook " 100 ways to sell your home for the highest amount"
Author of the eBOOK " How to Buy A Foreclosure For 50 Cents On The Dollar"
Author of the eBOOK " Avoid Foreclosure Hell"
Author of the Ebook " 10 Ugly Truths Home Sellers Must Know"
Author of the Ebook " Selling Houses to an Hispanic Market"
Author of the Ebook " How To Price Your Home"
Author of the Ebook " 31 Reasons To DO A SHORT SALE"

Real Estate Sales - Present

Managing operations of a 5-person sales team with a current inventory of 25+ listings
Herboso & Associates llc is a brokerage designed only for the Herboso Realty Group

Real Estate Sales 2008- 2010

Managing operations of a 3-person sales team
#1 Listings Agent and #1 in Sales Consecutively several months in a row.
Key Realty Group llc

Owner/Realtor, 2006 - 2008

I was one of four Realtors that ventured the opening of a Keller Williams Franchise in Frederick Maryland. Examined and evaluated prospective agents-investors motivating them to join in the venture. I was in charge of the Education Committee that contributed our total growth to 92 agents before my departure.
Keller Williams Home Towne Realty

Real Estate Sales – 2003-2006

In less than 10 months of relocating from Florida to Maryland; I was recognized to be in the #3 position of TOP LISTING AGENTS from over 150 Realtors within the company. An achievement enhanced by the fact that I had to get directions to get to I-270 just a few months earlier.
Produced Ten Million Dollars in sales for a 12 month period (personal production)
Avery Hess Realtors

Real Estate Investments and Foreclosure Disposition – 2002-2003/Miami Florida

Started Herboso & Associates purchasing new construction and participating in the boom of the Real Estate market in the heart of Miami Beach.
Created and Started a distribution center for Diet Aids and recruited people for Multi-Level Marketing. In less than three months of moving to Miami, I had purchase my first home in a gated community where I resided before moving to Maryland.
FH Auto Sales ~Owner/Manager Mobile Alabama

Automobile  Sales – 1990-2002

Managing operations of a full car dealership including financial operations and mechanical repairs. Motivated a team of 5 persons to sell and finance and average of 25 cars per month.
Won free publicity awards in magazines and was featured in local TV Station as a marketing leader. Business closed down because of a divorce after 12 years of continuous growth.
Herboso & Associates Investment Properties

Property Owner-Manager – 1995-2001 

Spanish Trace Apartments ~Owner 25 unit building
Owned and managed an apartment complex. Focused in the acquisition of foreclosures and resale.
Acquired a total of 10 rental single family homes, managed its operations.

Education and Training

State of Maryland and Virginia
Broker Advanced Classes for Maryland Realtors
Real Estate License, 2003 CDPE (Short Sales Designation)
Certified by America's Home Rescue (CDRS)
Completed Negotiation Skills for Training and Consulting
Building leadership and team building skills/ Developed a course and managed one and one training classes for Realtors
Keller Williams Realty Austin Texas
Numerous courses: From interpersonal development skills, management, marketing,Customer Care Training
Real Estate Licensing classes for Alabama and Florida
Certified HUD Property Evaluator
Southwest Technical College  Marketing & Sales 1980-1982
Universidad San Francisco Xavier Sucre-Bolivia (1976-1977)

Core Skills

* Bilingual in English and Spanish * Negotiations & Dispute Resolution * Real Estate Programs Systems Management * Marketing / Internet Domination Student / Brand Development * Personal Coach & Motivator * Lead Generation Systems
* Short Sales and Foreclosures
* Internet Marketing Leadership
* International Real Estate Investments

A Poem about My Life. . .

Traveling To the Sun 
It is often said that we do not truly appreciate what we have until it is taken from us.
I wish I had my baby pictures to share with my children now,
Loss and tragedy certainly came into my life early on. . without a fuss No one keeps mementos when chaos ruled my early days anyhow

# # #

Growing on the valleys of a tranquil South American setting. .
My aspirations were limited to the small world around me. .
it is in the darkest of hours that we are truly made aware of our daring
the strength and courage of the human spirit calling me briskly

 # # #

 I was only 17 years old, penniless and dreamy wanting to travel to the sun
It was bright, beautiful, warm, embracing and . .yet so far away
My calling was incessantly. .luring me to come
With a wing and a prayer I boarded the space ship without delay

# # # 

Everybody warned me that I will burn and crash
That no one will like me and I'll be all alone
I'm here to tell you that I'm still alive and I did not smash
I'm surrounded by love, opportunity and have reached my milestone

# # #

My sun, the brightest star, my hope was and.. is the USA for me
The warm blanket of my childhood. .I sought it and persevered.
The dreams, the opportunities, the freedom.. so I can be .. .
Surprised. . .all around me it suddenly appeared

# # #

Surprised because I saw people blinded by the sunlight
They did not see the starlight  I saw wishing to live by
Of course they were blinded. . they were all so near and its so bright
You'll  have to go far and  to the valleys of South America to see it high

# # #

Nevertheless, I saw it clearly, I sough it and I found it
I chose real estate as a career to climb to my dreams and my peak
Love the people, the challenge and the light that emit
Bringing the same dreams, aspirations that they all seek.

 # # #

~Fernando Herboso

"Don't Pray For A Miracle. . .expect it!"