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SELL SMART
Before You Spend Money Fixing Your House… Read This First.
Most sellers make the same mistake before they list their home:
They start spending money.
They repaint rooms that don’t need repainting.
They replace things that don’t need replacing.
They get talked into “standard listing prep” without knowing whether any of it will actually make them more money.
And then they hire an agent who charges a standard commission and gives them a standard listing plan… whether the house needs it or not.
At Maxus Realty Group, we don’t believe every seller should be shoved into the same formula.
Some homes need very little to hit the market strong.
Some need targeted preparation and a smart rollout.
Some need aggressive marketing.
Some need almost none of it.
That’s why we created the Maxus Custom Listing Plan ; a smarter way to sell your home built around what actually makes sense for your property, not what happens to be convenient for the agent.
What Makes the Maxus Custom Listing Plan Different?
Before we tell you what to spend, what to fix, or how to launch the listing, we look at the home and ask a more important question:
What is actually worth doing… and what would just waste your money?
That is the core of the Maxus Custom Listing Plan.
WITH MAXUS, WE HELP YOU
Avoid overspending on repairs or updates that won’t give you a return
Decide what is worth fixing before listing — and what should be left alone
Build the marketing around the home instead of forcing the home into a cookie-cutter plan
Match the commission and strategy to the actual work involved
Position the property to attract the right buyers, not just get thrown on the MLS and hope for the best
In plain English:
We’re not trying to sell you “a listing package.”
We’re trying to help you make the smartest selling decisions before your house goes live.
That’s the difference.
WHAT IS THE MAXUS CUSTOM LISTING PLAN
The Maxus Custom Listing Plan is for sellers who want to sell on the open market and maximize their result, but don’t want to be forced into a one-size-fits-all listing package.
Instead of assuming every home needs the same preparation, the same marketing, and the same commission structure, we build the listing plan around:
the condition of the home
the price point
the amount of preparation actually needed
the level of marketing required
the seller’s timeline
and the seller’s goals
Some homes need a lighter plan.
Some need a heavier one.
The point is to build the right plan — not the generic one.
Why Sellers Choose the Maxus Custom Listing Plan
Because the wrong listing strategy can cost a seller money in two different ways:
1. You can underprepare the house
and leave money on the table because the home wasn’t positioned correctly.
2. You can overprepare the house
and waste money on work that never comes back to you.
The Maxus Custom Listing Plan is built to help you avoid both mistakes.
We help you find the sweet spot between:
presentation
marketing
cost
time
and net profit
so you can make smarter decisions before the home hits the market.
HIGHLIGHTS
A listing strategy tailored to your home, goals, and timeline
Guidance on what to fix, what to skip, and where not to waste money
Custom commission structure based on the scope of work, preparation, and marketing needed
Professional pricing, positioning, and launch strategy
Marketing designed around the home instead of a generic listing template
A smarter approach for sellers who want to maximize value without overcomplicating the process
What May Be Included in a Maxus Custom Listing Plan
Depending on the home, the market, and the strategy we agree on, your plan may include:
Professional photography
Short-form and long-form video
Property website or landing page
Social media promotion
Digital advertising
Brochures and marketing materials
Staging guidance or recommendations
Pre-listing pricing strategy
Launch planning and buyer-targeted marketing
Ongoing listing management and negotiation support
Best For
A Maxus Custom Listing Plan can be a strong fit for:
Sellers who want to maximize value without automatically paying for services they may not need
Homeowners who want guidance on what is worth fixing before listing
Sellers who want professional representation and strong marketing
Homes that need a thoughtful strategy, but not a full concierge-style overhaul
Sellers who want a listing plan built around their actual property instead of a generic package
How the Maxus Custom Listing Plan Works
1) We evaluate the home and your goals
We look at the property’s condition, price point, location, timeline, and your overall goals for the sale.
2) We identify what the home actually needs
Some homes need very little before going live. Others need targeted preparation and stronger marketing. We help you determine what is worth doing, what is optional, and what may not be worth spending money on.
3) We build the listing strategy around the property
We create a custom plan that reflects the home’s needs, including pricing, preparation, marketing, and launch strategy.
4) We structure the commission around the scope of the work
Because not every home requires the same amount of effort, vendor coordination, or marketing investment, the commission structure is based on the actual plan.
5) We launch and manage the listing strategically
Once the plan is in place, we execute it with the goal of maximizing exposure, attracting the right buyers, and negotiating the strongest outcome possible.
Important Note
The Maxus Custom Listing Plan is not about cutting corners and it is not about stripping down service to advertise a lower fee.
It is about being smarter.
Smarter about:
what to fix
what to leave alone
what to spend
what to skip
how to market the home
and how to build the listing strategy around the actual opportunity in front of you
Because a seller can lose money by doing too little.
But a seller can also lose money by doing too much.
Our job is to help you avoid both.
FREQUENTLY ASKED QUESTIONS ABOUT THE MAXUS WHITE GLOVE CONCIERGE LISTING
If you want to sell smart, start with the Maxus Custom Listing Plan.
Maxus Custom Listing Plan
We start with the property.
Before we tell you what to spend, what to fix, or how to market the home, we evaluate what is actually worth doing and what would simply waste your money. That lets us build a smarter listing strategy around the house itself, instead of applying the same formula to every seller.
The point of the Maxus Custom Listing Plan is to match the strategy, the work, the marketing, and the commission structure to the actual scope of the listing. Some homes require a more intensive launch. Some require less. The goal is to build the right plan for the property — not to cut corners.
• the home's price point
• the condition of the property
• how much preparation is needed before going live
• the amount of marketing required
• the overall complexity of the listing
The goal is to create a commission structure that reflects the actual work needed to position and sell the property properly.
One of the biggest mistakes sellers make is doing work that doesn't meaningfully improve marketability or final sale price. Part of our job is to help you identify what is worth doing, what is optional, and what may not be worth the investment.
A better listing strategy can improve presentation, pricing, buyer interest, and negotiation leverage. No one can guarantee a specific price, but the purpose of the plan is to help you make better pre-listing decisions and position the home to achieve the strongest result possible.
The White Glove Concierge Listing is the more hands-off, concierge-level option for sellers who want Maxus to help manage the entire preparation and launch process at a higher level.
It's especially valuable if you're asking questions like:
• "What should I fix before I sell?"
• "What should I leave alone?"
• "How much prep is actually worth doing?"
• "Do I need to spend money on this house before I list it?"
• "What kind of marketing does my property really need?"
If that's where your head is right now, this is exactly the conversation we should be having.
Ready to Build the Right Listing Strategy?
Before you start spending money, making repairs, or choosing a listing plan based on habit instead of strategy, talk to us.
We'll look at the house, help you understand what is worth doing, what isn't, and what kind of listing strategy gives you the best chance of maximizing your result.
CUSTOM LISTING PLAN
WHITE GLOVE CONCIERGE LISTINGS
CASH OFFER
