May 21, 2015

Tips To Sell a Home: TARGET MARKETING WITH FACEBOOK

Tips To Sell a Home:

TARGET MARKETING Houses To Sell

By choosing a careful demographic selection of the most likely buyer for the house you are trying to sell, you will have the best success if you apply a Target Direct Marketing Campaign using Facebook.

While there is no magic pill to find the right buyer for your house,  with a little luck and a solid plan, you can help refine your approach and get more out of your marketing dollars.

selling homes

Defining Your Target Market

This is probably the most critical aspect and decision you must make if you want your plan to work.

What criteria should you use when defining the right buyer for your house? 

I always like using geographic, economic and social criteria to narrow down that potential buyer for the house. This is an area where marketing dollars are spent wisely and directly vs a broad push to the public, via traditional campaigns ...where 99% of them does not display any interest or have any direct appeal for the house I'm selling.

"Defining a target market can be a key to success for those who sell a property right away versus a listing that sits stale waiting for someone to finally notice it."

You can become aggressive and  do this yourself if you are selling on your own,

or find a good Realtor® that has the right marketing plan to do it for you

This is how:

 

Target marketing a house to sell requires planning, patience and being strategic on your approach.

 house sale expired solution

Ready To sell your house? Take the first step here

May 20, 2015

Are Realtors Worth The Money? - How much a Real Estate Agent Costs?

Are Realtors Worth The Money? 

Selling a house

 

"Just realizing that just because people have access to the Internet, it doesn’t make them a real estate agent....and I should not pay for that"  That wasn't a question , not even a complain, My prospective (expired) seller client was just wondering aloud. . .

I'm sorry you experienced bad service before, but I can assure you, not all real estate agents are equal" . . That's all I could say to defend my industry and at least have a chance to convince this home seller that my services were different and I was worth the money.

In fact, I was NOT  just worth the money that I was charging him, I was worth a lot more. .and I intended to prove him wrong.

There are thousands of home sellers asking themselves this very question?

How much a Real Estate Agent Costs? 

My short version answer is: 

"A good real estate agent should not cost you any money...on the contrary!. . . "

The long version?

I did a video about it!

 

If you are thinking in selling your home soon. .

Perhaps reviewing the 7 Essential Rules of Real Estate Marketing could be an eye opener for you.

Click on the banner and let's begin!. . . 

 Looking to sell soon? -- Not all Realtors are the same:  www.ReallyNiceHomes.com/Selling

Posted in Selling
May 20, 2015

How To Sell a House With A Tenant - Can I Sell a House if I Have Renters?

How To Sell a House With A Tenant 

Can I Sell a House if I Have Renters?

 

The first piece of advice many Realtors may give homeowners who want to sell their home while a tenant is in residence is short and to the point: DON'T DO IT!

Understandable so when you consider the tremendous exposure to liability and the prospects of selling a house at the lowest possible value because of an unruly tenant.

If the tenant has a lease in place, they cannot be evicted before the end of their term. You have to sell the house with a lease and the new buyers takes possession of the house including the lease that was originally signed and agreed by the prior homeowner. The lease is part of the house and you sell it with all it's conditions. .

If you must sell your house, you need the assistnce of a good Realtor that will help you by being proactive and honest with your tenant, perhaps there is a way you can find a resolution that will be acceptable to your tenants. They must be cooperative or I can assure you that you may end up losing  money during the sale.

house sale expired solution

A good  Realtor should work with your  tenants. They have to be  very persuasive and amicable with them. Find a resolution to get their help. They should be able to convert them as an advocate to help you sell the house.

How critical is hiring the right agent to represent you when you sell a home with a tenant?

Watch this video for the answer. .

 

A good Realtor brings the landlords and tenants together to understand the rules and the conditions of the lease. . while a home is being sold successfully!

 

For more information "How To Sell A House with a Tenant"?  GO TO: 

www.ReallyNiceHomes.com/Selling 

 

Posted in Selling
May 10, 2015

HELP My House is Not Selling

HELP My House is Not Selling

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

House Expired?

Home Not Selling FORUM

Q & A

What to Do When Your House Doesn't Sell? 

  • Q: "Should I drop my price and re-list it with my agent once again? A :Often the reason a home doesn't sell is because it wasn't properly positioned to attract to the maximum number of buyers. Your house needs to be in "POSITION TO SELL". So what is the solution? I understand your past agent may be a good agent, but should you considered allowing someone to give you a second opinion on the marketing of your home?  What would your agent do different the second time around?  (see answer at Home Not Selling Forum)
  • Q: "We had several showings, but not one offer. What are we doing wrong? A:There’s many reason for this. One of them could be that you as a seller like to follow potential buyers around the house to tell them everything that’s great about your place. Don’t be a HOME SELLER KILLER! that’s what your agent is supposed to do for you. All communications should be between your agent and the buyers.  It can also be your price, then you are helping your competition sell their homes instead of selling yours. Is your house cluttered full of stuff, vacation pictures and mug collections? Is your house clean? How is your curb appeal? Is the Internet description of your house matching the actual condition of the house?(see answer at Home Not Selling Forum)
  • Q:"Should I take it off the market, remodel my kitchen with granite counters and put it back for sale?  A: " It depends, Your best bet is to figure out where you stand by taking stock of your home, what needs repairs, what's the current market, and nearby sales activity. The answers to this will give you a clearer answer if you should repair your house or not. Is all about the return on investment. (ROI) If you spend $5000 for a new kitchen, can you sell your house for $10,000 more? Are nearby sales supportive in raising your price $10,000 more? You need guidance and a complete assessment before you spend $20,000 to only sell it for $10,000 more.(see answer at Home Not Selling Forum)

House Expired?

 

home not selling forum

 

 

Posted in Home Not Selling
May 7, 2015

My House is Not Selling Should I Rent it Out?

House Not Selling  Options :

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

House Expired?

Home Not Selling FORUM

Q & A

What to Do When Your House Doesn't Sell? 

  • Q: "Should I just lower the price and hope it sells?" A: Before reducing the price of your home, there are several questions you must ask yourself. Price is NOT the only reason why a home sells. The condition of the house has a major significance on the overall marketing strategy. Check out the competition with your agent. If 95% of the homes in your market are not selling, then your home needs to outshine to be on the top 5% for a chance to sell.
  • Q: "My house is not selling, should I just put it for rent and try it later?" A: Make sure you have decided to rent the house because you want to be an investor, and not because you were unable to sell your house because of your agent's ineptitude. Make sure you know and have what it takes to be a landlord. 
  • Q:"Should I take it off the market for a little while? A: If you wait to sell your house based on the results you are getting now, is probably a bad decision.The same problems will resurface all over again...later. Solve those problems first, make sure your plans justify the wait and the possibility that you may increase the demand for your house. Remember, as market demand increases, so does your competition.

House Expired?

 

home not selling forum

 

 

Posted in Home Not Selling
May 7, 2015

House Not Selling Options : What To Do When Your House Don't Sell

House Not Selling  Options :

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

House Expired?

Q & A

What to Do When Your House Doesn't Sell? 

  • Q: "My agent did not do enough open houses" A: Houses that are sold during an open house is a very rare event indeed. The National Association of Realtors (NAR) recently said that only 11% of homes are sold during an open house. What are the chances, you wake up a Sunday morning and you are lured by an open house sign and later you're signed up to buy a house?  Buyers plan months ahead before qualifying and getting ready to buy a home. During this time, they have touched at least a dozen Realtors that will be more than willing to show them any house in the market, every day of the week! Open houses attract other sellers and future (6 months) buyers for your agent. 
  • Q: "My agent kept me on the dark, with no communication or feedback!"A: This is bad. I heard agents refusing to answer their phone, hiding from their selling clients, no where to be found. The only reason I see is that they did not have a clue why the listing was not selling? Feedback is important when you are selling anything. Adjusting the presentation of the product is priority #1 for a listing. As a matter fact, on the contrary, when one of my listings is not selling, that's when I speak to my clients more often. 
  • Q:"I don't think my agent was doing enough advertising to sell my house"A: The most important component to advertising a home for sale is really the asking price! If you are "NOT" within the market suggested price range, bikini girls dancing on your front yard will not sell your house.  In reality, our Multiple Listing Service (MLS) is the source where all the advertising is stimulated from. Any home listed in the MLS is syndicated across the web to literally thousands of websites, all done automatically. Is in this "extra" advertisement what separates selling agents from listing agents with expired listings.. .and that "extra" advertisment could be the difference your home gets sold or not!

House Expired?

 

home not selling forum

 

 

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April 25, 2015

The Choices You Won’t Regret Years From Now. . .

The Choices You Won’t Regret Years From Now. . .
"I will never regret the things I’ve done.
But, I regret the things I didn’t do when I had the chance."
At the end of our journey, when your vehicle finally goes off the cliff. . we will not regret the things that we have done, as a matter fact, in those precious last minutes of life that  you may have left, we are not  going to think about it . . .as much as the things we  really haven't done.
About  the relationships we were too afraid to have, those decisions that we didn't have guts to make,  the places we waited too long to visit. .on and on . . and now is too late. 
Ricardo Semler is a Brazilian entrepreneur and during a Ted Talk presentation he pondered this very question. 
What if your doctor tells you that you only have 6 months to live? 
You are terminally ill and there is nothing they can do about it .
"Go home, get comfortable and die in 6 months"
I'm sure everyone one of us will react in a different way, 
but the bottom line is all of us may end up with similar decisions..
I will love my family and I will enjoy them even more. .
I will be very nice to them.. even to everybody!
I will travel where I wanted to go and procrastinated for so many years 
I will write a book
I will write a memoir for my children to have...
I will climb a mountain
I will explore land where tigers roam...
I will. . . . .. .
But what if? 
If there is no terminal illness?
You are going to live anyways. . 
Why do we have to wait for doctors orders. .
to finally do what you really want to do with your life? 
What Ricardo Semler did next was brilliant . .. 

He promise himself that Mondays and Thursdays from now on, he will act and pretend like he has 6 months to live. . 

He propagated the same idea to his company and employees
And  now he talks around the things he has already accomplished . .
his trips and adventures as he collects this memories...
To make sure that on his death bed. .
there will not be any regrets. .
but just a smile.


Take the time to watch. .

Ricardo Semler  Ted Talk
and get inspired as I was. .. 

Have a great weekend!


Fernando 
Posted in Life
April 2, 2015

" I Don't Want to Hire You To Sell My House "

Maryland MLS Homes For Sale

"I Don't Want to Hire You To Sell My House,... "

[WHAT A FOR SALE BY OWNER (FSBO) SAID TO ME...]

 FSBO: "I Don't Want to Hire You To Sell My House, When I'm Ready, I Would Prefer to Call my Realtor Friend Before You Anyways...He SOLD my Last House in JUST TWO DAYS!!!?" 

 
ME: "You left money on the table then..."
 
FSBO: "What do you mean leaving money on the table?" 
 
 
ME: "First of all, did you want or meant to sell it in two days?"
 
FSBO: "No, it just happened that way...." 
 
ME: "The reason why I think you left money on the table is because  if you SOLD your house in ONLY TWO DAYS...I can assure you it was UNDER-PRICED!" 
 

FSBO: "Excuse me???  How do you know all that??? "

 
ME: "Any house that sells in two days is under-priced to begin with... There was no time for any marketing to work on your listing. . . the only reason why it sold in two days was because it was a BARGAIN for the buyers...not because your Realtor was any good" 
 

FSBO: "I don't know how can you . . . . 

 
ME: "I'm sorry, but I must tell you this now... you may be making the same mistake once again, and this is my advice before you hire your Realtor friend again."
 
"Your PRICE sold your house..NOT YOUR REALTOR!
 
"You could've hired my 12 year old daughter and achieve the same results. .
You see, to achieve TOP DOLLAR for your house, you need a comprehensive marketing plan that INCLUDES the time necessary to take it's full effect."
 
"Anyone can sell a house at BOTTOM DOLLAR. . 
But to sell your house for TOP DOLLAR. .
you'll  need a good agent that understands the way houses are priced, marketed and sold" 
 
"Please watch this video that I prepared just for you to explain my strategy HOW TO SELL YOUR HOME FOR TOP DOLLAR"
 

 

 

Got a question? 
ASK THE TIGER OF REAL ESTATE HERE

 

Thinking on Selling Your House?  

See the "7 Essentials Rules To Sell Your Home At TOP DOLLAR"

 

Posted in Selling
April 1, 2015

How To Get Top Dollar For Your Home [STRATEGY]

Maryland MLS Homes For Sale

"I Don't Want to Hire You To Sell My House,... "

[WHAT A FSBO SAID TO ME...]

 FSBO: "I Don't Want to Hire You To Sell My House, When I'm Ready, I Prefer to Call my Realtor Friend Before You Anyways...He SOLD my Last House in JUST TWO DAYS!!!?" 

 
ME: "You left money on the table then..."
 
FSBO: "What do you mean leaving money on the table?" 
 
 
ME: "First of all, did you want or meant to sell it in two days?"
 
FSBO: "No, it just happened that way...." 
 
ME: "The reason why I think you left money on the table is because  if you SOLD your house in ONLY TWO DAYS...I can assure you it was UNDER-PRICED!" 
 

FSBO: "Excuse me???  How do you know all that??? "

 
ME: "Any house that sells in two days is under-priced to begin with... There was no time for any marketing to work on your listing. . . the only reason why it sold in two days was because it was a BARGAIN for the buyers...not because your Realtor was any good" 
 

FSBO: "I don't know how can you . . . . 

 
ME: "I'm sorry that I have to say this to you now...but I you may be making the same mistake once again, and this is my advice before you hire your Realtor friend again."
"Your price SOLD your house...
NOT YOUR REALTOR"
"You could've hired my 12 year old daughter and achieve the same results. .
You see, to achieve TOP DOLLAR for your house, you need a comprehensive marketing plan that INCLUDES the time necessary to take it's full effect."
 
"Anyone can sell a house at BOTTOM DOLLAR. . 
But to sell your house for TOP DOLLAR. .
you need a good agent that understands the way houses are priced, marketed and sold" 
 
"Please watch this video that I prepared just for you to explain my strategy HOW TO SELL YOUR HOME FOR TOP DOLLAR"
 
 
... and don't make the same mistake again!

 


ASK THE TIGER OF REAL ESTATE HERE

March 25, 2015

Single Family Homes For Sale in Silver Spring MD

New Single Family Homes For Sale in Silver Spring MD

Single Family Home Services for Silver Spring Maryland

 

ReallyNiceHomes.com Real Estate Group,  doing business as Maxus Realty Group  provides single family home purchasing  services exclusively for Silver Spring buyers.

Our agents are specialists and have a lot of experience when it comes to spotting a good value in a single family home purchase.

With our significant experience in the single family home market plus our access to all new builders and construction companies in the Silver Spring area. We’re proud to buyers with a plethora of new homes and or resales in all the surrounding nearby neighborhoods.

Rest assured that our company thrives in providing superior customer service when purchasing a new home for your family.

 

The areas we serve: 

Silver Spring

Please click on any link fro direct access to resales or brand new construction

Whether the property you are looking for is a resale or brand new construction, you will find all the homes currently available in our website www.ReallyNiceHomes.com

Image result for reallynicehomes.com pictures

Image result for reallynicehomes.com pictures

 

Sample of the latest listings in Silver Spring MD

The Latest Listings in Silver Spring

 

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$599,000

2936 MARLOW FARM TERRACE, Silver Spring

MUST SEE!! Over 5000 sq ft. Exquisite, Impeccably maintained brick front rambler on cul-de-sac. 3 Bedrooms and 3 Full baths. Gorgeous Living, Dining and family room area...

  • Beds3
  • Baths3.0
  • MLSMC8583378

 

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$485,000

517 COSGRAVE WAY, Silver Spring

Classic Colonial - 3 finished levels - hardwood floors on main level;newer carpeting in lower level;family room with fireplace off kitchen; fenced yard; 2 car garage;grea...

  • Beds4
  • Baths4.0
  • MLSMC8583194

 

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$279,900

8045 NEWELL STREET Unit #422, Silver Spring

Luxury condo in Downtown SS. Open 4th floor unit with ample sunlight, gourmet kitchen with granite countertops and custom cabinets, Brazilian cherry wood floors, office n...

  • Beds1
  • Baths1.0
  • MLSMC8583706
  • Bldg.Silver Spring Metro

 

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$374,900

1917 CARMODY DRIVE, Silver Spring

Charming Rambler w Front Porch & Deck, only 6 BLOCKS to W.METRO/ W.MALL/COSTCO/RESTAURANTS; Fenced Yard Backs to Park; Property renovated in 2009: Kitchen Appliances/ F...

  • Beds4
  • Baths2.0
  • MLSMC8583718

 

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$750,000

309 WILLINGTON DRIVE, Silver Spring

Fab 5BR, 3.5BA modern home built in 2009 on wooded lot! Hardiplank siding, dbl paned win, hdwd floors & fab open kit/fam rm.Main lvl feat open liv & din rms, half ba, kit...

  • Beds5
  • Baths4.0
  • MLSMC858350

 

 

New Single Family Homes For Sale in Silver Spring MD

Posted in SILVER SPRING